Eleutherious: GitBook cover at the top of the chapter

2026-10-27T00:00:25Z

GitBook cover at the top of the chapter

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	<noinclude>{{Start a Circle nav\|prev=Start a Circle/Brand and design assets\|prevlabel=Brand and design assets\|up=Start a Circle/Section 2: Preparing for the first Circle\|uplabel=Section 2: Preparing for the first Circle\|next=Start a Circle/Stipend Process\|nextlabel=Stipend Process}}</noinclude>		<noinclude>{{Start a Circle nav\|prev=Start a Circle/Brand and design assets\|prevlabel=Brand and design assets\|up=Start a Circle/Section 2: Preparing for the first Circle\|uplabel=Section 2: Preparing for the first Circle\|next=Start a Circle/Stipend Process\|nextlabel=Stipend Process}}</noinclude>
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	Circles are built by bringing together different types of participants who each play a distinct role in the ecosystem. Understanding these personas helps you know who you are looking for, where to find them, and how to engage them effectively.		Circles are built by bringing together different types of participants who each play a distinct role in the ecosystem. Understanding these personas helps you know who you are looking for, where to find them, and how to engage them effectively.

Eleutherious: Start a Circle guide: moved from the Circles GitBook (circles.logos.co), text as published 20 October 2026

2026-10-20T20:27:15Z

Start a Circle guide: moved from the Circles GitBook (circles.logos.co), text as published 20 October 2026

New page

<noinclude>{{Start a Circle nav|prev=Start a Circle/Brand and design assets|prevlabel=Brand and design assets|up=Start a Circle/Section 2: Preparing for the first Circle|uplabel=Section 2: Preparing for the first Circle|next=Start a Circle/Stipend Process|nextlabel=Stipend Process}}</noinclude>
Circles are built by bringing together different types of participants who each play a distinct role in the ecosystem. Understanding these personas helps you know who you are looking for, where to find them, and how to engage them effectively.

The goal is not mass outreach, but targeted alignment: finding people who already care about similar problems and giving them a clear entry point into action.

----

==== Core Target Personas ====

==== 1. Activist / Circle Participant ====

The broad base of the movement. They care about a local, social, political, or cultural issue and want to contribute, but are not looking to lead.

They often come from civil society, mutual aid networks, intentional communities, civic tech spaces, or adjacent crypto-native ecosystems. Their motivations vary — from decentralisation and civil liberties to housing, food security, loneliness, or rebuilding local community life.

They are typically looking for '''practical ways to take action locally and meet others who share their concerns'''.

'''Motivations and mindset'''

* Wants belonging, purpose, and shared values
* Wants to contribute to real-world change, not just discussion
* Concerned about institutional decline and loss of local agency
* Interested in mutual aid, resilience, and community self-organisation
* Seeks friendship, skills, and meaningful participation

'''Typical behaviours'''

* Attends events, discussions, and workshops
* Observes before actively participating
* Volunteers for small tasks once trust is built
* Invites others from their network over time

'''Challenges'''

* Unclear entry point into action
* Uncertainty about skills or contribution
* Social hesitation or fear of not fitting in
* Loss of interest when groups lack structure or focus

'''What they need'''

* Clear onboarding and simple first steps
* Visible impact and early wins
* Friendly, welcoming community dynamics
* A clear sense of purpose and direction

==== 2. Activist Builder ====

'''Core profile'''

A technically skilled contributor who builds tools, systems, or media that help communities coordinate and act.

They are motivated by solving real problems, not abstract technology adoption.

'''Motivations and mindset'''

* Wants to solve real-world coordination problems
* Interested in decentralised systems and civic infrastructure
* Prefers building over discussion
* Values autonomy, clarity, and execution speed
* Motivated by meaningful, visible impact

'''Typical behaviours'''

* Contributes code, design, research, or tooling
* Prefers clear tasks over open-ended discussion
* Works in focused bursts rather than continuous involvement
* Builds independently or in small teams

'''Challenges'''

* Frustration with vague direction or unclear ownership
* Resistance to unnecessary meetings or bureaucracy
* Concern about sustainability and the seriousness of projects

'''What they need'''

* Clear problem definitions and scoped tasks
* Autonomy and trust
* Lightweight coordination
* Visible, real-world outcomes

==== Outreach Principles (How to Find Your People) ====

Effective Circle growth is not mass outreach — it is '''targeted ecosystem activation'''.

Focus on channels where alignment already exists:

* Email past event attendees
* Local community and neighbourhood groups (Facebook, WhatsApp, Telegram)
* Personal networks (LinkedIn, Instagram, direct messages)
* Student communities (universities, departments, societies)
* Co-working spaces, cafés, and community hubs
* Local NGOs and civil society organisations
* Event listing platforms and local media
* Radio stations and community newsletters
* Physical posters in high-traffic shared spaces (libraries, cafés, community centres)

Key principle:

<blockquote>
Don’t try to reach everyone. Focus on people who already feel the problem.
</blockquote>

== Physical Touchpoints ==

Places where people already gather organically:

* Community centres
* Libraries
* Co-working spaces
* Town halls
* Cafés and cultural venues
* Local clubs and associations
* Bulletin boards and shared notice spaces
* University departments and student spaces

Find more tips on growing your Circle [[Start a Circle/Growing local Circles|here]].
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{{Start a Circle nav|prev=Start a Circle/Brand and design assets|prevlabel=Brand and design assets|up=Start a Circle/Section 2: Preparing for the first Circle|uplabel=Section 2: Preparing for the first Circle|next=Start a Circle/Stipend Process|nextlabel=Stipend Process}}
[[Category:Start a Circle]]</noinclude>

Start a Circle/Finding Your People - Revision history

Eleutherious: GitBook cover at the top of the chapter

Eleutherious: Start a Circle guide: moved from the Circles GitBook (circles.logos.co), text as published 20 October 2026